CODE OF CONDUCT.
LETTER FROM CHIEF EXPERIENCE OFFICER
As a destination management company with roots in curating unforgettable experiences, we at NewLevel UK strive for excellence. With a deep commitment to understanding the diverse needs of our clients, we are positioned to shape a legacy in the industry that will thrive well into 2050 and beyond.
Our work goes beyond simply organizing events. We see our role as an essential part of a broader ecosystem—helping our clients and their partners grow while positively impacting the communities and environments in which we operate.
We confidently approach the future, building on the solid foundation of our entrepreneurial spirit that began in Egypt in 2007. Though our origins were humble, our growth has been driven by passion and purpose. In 2024, we expanded into the UK, bringing our expertise to new horizons and taking pride in every step of this exciting new chapter.
Chairman and Chief Experience Officer, New Level UK.
OUR BUSINESS BEHAVIOR
OWNERSHIP: Taking Responsibility, Delivering with Pride.
We act as though we own the tasks we undertake. We believe in the purpose behind our work and approach every day with intention. Whether it’s contributing to a project or offering support, we do so with accountability and dedication.
PERFORMANCE: Results-oriented, not actions-oriented.
Efforts alone do not guarantee success—results do. We strive for high performance in all we do, balancing excellence in our work with well-deserved personal enjoyment. We are mindful of deadlines, knowing that timely execution is critical to delivering success.
QUALITY: Exceeding Expectations in Every Experience.
Our clients are our partners, and we strive to solve their challenges with dedication and precision. Quality is woven into everything we do, consistently delivering the best possible services and experiences.
INNOVATION: Driving Creativity and Efficiency
We embrace challenges as opportunities to innovate. Combining speed with creative solutions ensures timely, high-quality delivery without sacrificing the excellence that defines our work. Innovation is at the core of our problem-solving approach.
LEARNING: Committed to Continuous Growth
We believe that continuous learning drives progress. Staying ahead of global trends makes us more creative and competitive. We empower ourselves to evolve, knowing that lifelong learning ensures our leadership in the industry.
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OUR INTERNAL PRACTICE
At NewLevel UK, we believe in flexibility and trust. Our team members are free to work from any location, fostering a sense of ownership and collaboration. Every team member is empowered to contribute meaningfully in our welcoming office or remotely.
While we don’t impose a strict dress code, we expect our people to always present themselves in a professional and polished manner, in line with the high standards of our clientele.
We encourage growth and development, allowing our people to access educational resources, including fully funded courses, to support their professional journey.
OUR EXTERNAL PRACTICE
We respect the privacy and integrity of our employees and clients. Data protection, confidentiality, and intellectual property rights are of utmost importance. We believe in working with professionals who uphold the same values and ensure secure and discreet business interactions.
Our team is trained to recognise and manage conflicts of interest, maintaining professionalism in all environments.
ENVIRONMENTAL RESPONSIBILITY
NewLevel UK acknowledges the significant impact the events and destination management industries can have on the environment. We are committed to sustainable practices—managing waste, conserving energy, and minimising the carbon footprint of our operations. Our goal is to contribute positively to the planet. check our SDG policy here.
DIVERSITY AND INCLUSION
We are proud to foster an inclusive workplace at NewLevel UK. Everyone has access to the same opportunities and resources, regardless of religion, ethnicity, or country of origin. We actively build a team with diverse backgrounds, creating a culture where everyone can thrive and contribute to a better future for our clients, employees, and stakeholders.
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Themed Events
Bangkok
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Chaing Mai
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Phuket
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Singapore
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Aswan
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Cairo
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Hurghada
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Sharm EL Sheikh
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Abu Dhabi
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Dubai
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Ras Al-Khaimah
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Liverpool
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